For those selling luxury real estate in the Cayman Islands the decision to list with Cayman Islands Sotheby's International Realty is an easy one, as the Sotheby's International Realty branding is the only globally recognized luxury real estate brand on island. The Sotheby’s name has been associated with the sale of extraordinary luxury items since 1744 and is now established as such throughout the world. Global reach and recognition is of paramount importance when dealing with the sale of luxury items and specifically luxury property in the case of Cayman Islands Sotheby's International Realty because by definition the group of people buying exclusive property is, even on a global level, relatively small. The Sotheby's International Realty brand is unique in its global reach but also in its quality of exposure and understandably the two go hand in hand, luxury real estate of a value worth promoting worldwide must be done in such a way as to capture and convey its unique value to a savvy audience of discerning buyers.
"Using a non-luxury brand to promote a luxury product is open to cause confusion in the minds of buyers searching for property outside of the Cayman Islands"
Preparing luxury, local real estate for a global platform
List price.The detail in selling luxury real estate globally starts at home. From the first discussion with your Cayman Islands Sotheby's International Realty selling agent regarding the sale of your luxury property they will begin to ascertain the unique selling features and value of your home. As with the sale of any property but more so with luxury real estate, the list price is key and as with any unique item where direct comparisons of price cannot be made, it is not always straightforward. However, unlike other works of art that have intrinsic value by virtue of the artist & the fact they are literally one of a kind, for example at a London auction in 2013 Sotheby’s sold Picasso’s Femme Assise Pres d'une Fenetre for a staggering £28m, in most cases real estate can be rebuilt or replicated and often improved upon by bettering the location or modernizing the build process. The savvy buyer of luxury real estate is not often going to entertain the purchase of a home when they can build the same property next door for ten million dollars less. It is of vital importance therefore to price correctly from the outset and in the majority of cases a higher sales figure is achieved when a property is listed more closely to a realistic selling price than if it lingers on the market for an extensive period of multiple price reductions.
Presentation as luxurious as your property. Once a marketable list price for your luxury property has been calculated and agreed upon and a CIREBA listing agreement signed, Cayman Islands Sotheby's International Realty will begin the process of capturing the luxury essence of your home through professional photography and videography, this quality foundation is of fundamental importance, without which the most far reaching of marketing programmes will be fruitless. There are any number of good quality luxury real estate portals on which you can pay to place properties for sale but unless a substantial initial investment has been made that accurately portrays the value of your home then a disservice is being done to you and your property. A quick search through any real estate company’s web site and the way in which they present a property will show you the true value they place on luxury real estate. The sale of luxury property is more than just a name.
“If a company fails to see value in creating property images worthy of a luxury magazine then they are very unlikely to advertise in one”
Marketing that reflects the value of your home. Once your property has been captured in a manner that accurately represents its value then its global marketing can begin and in this respect Sotheby's International Realty is unrivalled. It has the highest ranked website for a luxury real estate company and moreover the web traffic to www.SothebysInternationalRealty.com is unprecedented. Not only is it tailor made to suit the needs of the luxury home buyer but it is also fed to some of the world’s largest media outlets to increase exposure, these include: Wall Street Journal, New York Times & The Telegraph. For a full review of our online exposure for luxury listings click here.
The print media schedule for Sotheby's International Realty is as equally impressive with exposure offered through their own Reside Magazine as well as the Sotheby’s at Auction magazine each of which is distributed to a high percentage of the world’s billionaires. Other luxury magazines offerings include The Robb Report Collection, Country Life and LP magazine. Opportunities are also offered in daily print media through the New York Times and the Wall Street Journal as well the International Herald Tribune which provides coverage and exposure during major events worldwide including Cannes film festival, Wimbledon Tennis Championships and the Monaco Yacht Show. For a full schedule of the print media opportunities for advertising your luxury property follow links below.
Sotheby's International Realty ® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. Cayman Islands Sotheby’s International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. Any services or products provided by independently owned and operated franchisees are not provided by, affiliated with or related to Sotheby’s International Realty Affiliates LLC nor any of its affiliated companies. Member of CIREBA.