Palms trees, beach and Caribbean Sea

Online Exposure

With around ninety percent of home buyers starting their real estate search on the web the importance of online exposure, its presentation and reach, cannot be overstated. Sellers listing their property with Cayman Islands Sotheby's International Realty enjoy the benefit of branding that is instantly recognized and trusted around the globe and is synonymous with the sale of unique luxury items.

 

 

Sotheby’s International Realty brand vision

 "Artfully uniting extraordinary homes with extraordinary lives."

Way before the web was even thought or dreamt of, in fact since its first sale in 1744, Sotheby’s has been reaching across the globe to attract buyers for some of the world’s most sought after treasures, a network of Auction houses from London to Paris, Switzerland to Hong Kong, Singapore to New York was the original way in which Sotheby’s spanned the globe and now with the partnership of Sotheby’s International Realty offices this foot print is spread across over forty five different countries and territories and places over ten thousand referrals each year.

 
“To those who value the unique, Sotheby's International Realty
is the local real estate services provider that offers unrivaled access
to qualified people and distinctive properties around the world.”
 

 Sotheby’s Realty web site (www.sir.com) 

A wheel showing all of the distribution partner websites that Sotheby's International Realty property listings are fed to
 
The Sotheby's International Realty web site was developed to specifically cater for today’s luxury home buyer and gives them the ability to search for real estate on a global level directly from the home page. The sites powerful search engine easily lets purchasers navigate to a property that is ideally suited to their needs through a variety of search metrics including a lifestyle search custom tailored to the luxury buyer that enjoys a particular lifestyle but isn’t specifically set on one location. Sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. As a truly global web site it provides currency conversion with fifty currencies updated four times a day, virtual video tours in a variety of languages as well as translation though out the site into fifteen different languages (translated in person not by machine).
 
In a year Sothebysrealty.com invites:      7,000,000 visits
                                                            60,000,000 page views
                                                            21,000,000 property details pages viewed
                                                            12 focused minutes per visit
                                                            45% visits from outside the US
 

To increase web traffic, exposure generally and for individual property listings Sotheby's International Realty has joined hands with some of the worlds most powerful media houses these partners include:

 

The Wall Street Journal, The New York Times, the BBC, The Telegraph, the Financial Times, South China Morning Post, Tatler, Architectural Digest, Google and YouTube. Once a property is listed and uploaded to sothebysrealty.com it is automatically fed to all of the websites below, creating unprecedented exposure and web traffic for your home.

 

 

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