One of Cayman's most untouched areas, East End life moves at a slower pace. Traditional cottages blend in with the many churches and a handful of shops selling local specialities such as "heavy cake". Clear skies, sunshine, palm trees, golden sand and boats on a sparkling blue sea spring to mind. Fragments of shipwrecks may also be seen from the shore. In 1794, ten merchant vessels ran aground off the East End reef. The lead ship hit the reef and fired a warning signal, but the other ships mistook the cannon fire to be a pirate attack followed suit. Locals helped with the rescue and salvage efforts and legend has it that King George III then rewarded the brave Caymanians by granting the Islands "freedom from taxation, in perpetuity". The remains of the ships are now known as the Wreck of the Ten Sails.

Pricing for homes is on a par with Old Man Bay and Spotters Bay, from low to mid range. Rentals are surprisingly reasonable- perfect for a seaside retreat. Along Queen's Highway, there are dramatic coastlines with beaches and bluffs and hidden high end priced properties. Short-term rentals are few and far between. Timeshares are also available at a few resorts in the area.